If there’s one thing being a creator teaches you, it’s that its not enough to simply hope for the best. You have to know what is best.


And one major area where “hoping for the best” shows up is running ads. Take Bella, for example. She is a fitness coach who has been running TikTok ads. People are clicking. But then what? Are they buying? Are they just adding to the cart and disappearing? Or are they simply clicking and then leaving?


If, like Bella, you’ve been guessing, we have good news....

Africa’s digital economy is booming, and creators, coaches, and entrepreneurs across the country are cashing in by selling digital products online. But with so many platforms available, finding the best platform to sell digital products in Africa can feel overwhelming.


This guide cuts through the noise. We’ll break down what to look for in a platform, compare your top options in 2026, and explain why Selar stands out as the go-to choice for African creators.


Digital products are goods deli...

Over the last few months, we have been building across every part of Selar. And now it is time to show you what we have been working on. If you want the full breakdown of Selar’s new features in 2026, you are in the right place.


This is not a minor patch or a single feature release. This is the biggest product update we have ever shipped. Twelve new features. Two new apps. A new language. And we still have more coming.


Here is everything that is new and what it means for your business....